Canelo Alvarez Named Most Marketable Male Athlete, Anthony Joshua At No. 75
Canelo Alvarez is not only arguably the face of boxing — he’s also the most marketable male athlete in the world.
That’s according to a recent study conducted by London-based media company SportsPro (via Boxing Scene).
Although he didn’t get top spot as the top three was exclusively female athletes — gymnast Simone Biles, tennis star Naomi Asaka and soccer player Ashlyn Harris — Alvarez did come at No. 4 making him the top male athlete when it comes to marketability.
The super middleweight champion was graded by the following criteria:
Frequency: 12
Reach: 55
Engagement: 37
Fan Demo: 41
Fan Attract: 31
Influencer Score: 177
Other boxers making the list include heavyweight champion Anthony Joshua who was at a surprising No. 75 overall. Gervonta Davis, meanwhile, came in at No. 89.
In other combat sports, MMA superstar Conor McGregor got No. 56 while a surprising entry saw Khabib Nurmagomedov’s teammate Zubaira Tukhugov come in at No. 77. Former UFC women’s strawweight Paige VanZant was No. 100.
Do you agree with these rankings?
