Eddie Hearn Says Not Every Canelo Alvarez Fight On DAZN Was A Success

Eddie Hearn admits not every Canelo Alvarez fight on DAZN was not a success.

Alvarez was a big addition to DAZN to boost their subscriptions and pay-per-view buys. Nine of his last 10 fights have taken place on DAZN but his fights will now be on Showtime. The news is disappointing for Hearn but he admits not every fight is a success as a lot of fighters were total mismatches.

“I think it’s a good move for him. Of course, we always want to promote Canelo Alvarez. We never made him an offer. We didn’t have a fight for him in September. We were asked to make the Bivol fight, but that wasn’t possible,” Hearn told BoxingSocial. “He’s got to make his move. I wish him all of the best. It was an amazing run and I am sure we will work together again. Now, we need to look at that huge pot of money that was there for Canelo fights and now start looking at bringing a string of big fights. 2022 was Matchroom’s year, and 2023, right now, is PBC’s year.

“We are competitors. We want to win. We are rolling up our sleeves in order to give you an unbelievable six months,” Hearn added. “I am not just saying this, but honestly, DAZN is fine [with losing Alvarez]. It got to a stage where not every Canelo Alvarez fight is a success for DAZN. He is a massive name who’s done massive numbers for us. He’s always been a success for Matchroom. But it comes to a point where the broadcaster [says] ‘am I getting value?’ and the fights that are available. The answer is ‘not necessarily.’ If we had the Charlo fight or the Benavidez fight, things may be a bit different, but we don’t.”

Canelo Alvarez is coming off a decision win over John Ryder and before that, beat Gennady Golovkin by decision in the trilogy.

What do you make of Eddie Hearn’s comments?