Matchroom Boxing Leave Sky Sports, Sign Global Deal With DAZN
Matchroom Boxing’s 25-year association with Sky Sports has come to an end. All shows promoted globally by Eddie Hearn will now be exclusively available on the DAZN streaming app.
“Game. Changed,” DAZN Co-CEO James Rushton said: “This historic deal builds on the success and momentum of our long-term partnership with Matchroom around the world and solidifies DAZN at the forefront of the global sports streaming era. Together, we are committed to building the new home of boxing in the UK and Ireland while continuing to grow the global home of boxing in a way that matches today’s evolving viewing habits and brings fans all over the world more of the most premium live action, more round-the-clock global storytelling, and more broadcast and content innovations – only on DAZN.”
“We have made the monumental decision to sign a historic 5-year deal with sports streaming giant DAZN,” Matchroom Boxing Chairman Eddie Hearn said. “This means that our UK events will now be broadcast live on DAZN along with all Matchroom shows across the world. Pushing the boundaries is something we will always continue to do and we needed a partner that shared our vision for boxing, and who was also willing to make the investment to make those dreams a reality. This is also an amazing opportunity for our newly formed production and content business, Matchroom Media, who will now be responsible for live production across our events, working in close collaboration with DAZN and enabling us to form a cradle to grave mindset across inception to completion of our shows so we can deliver the live event experience to the viewer in the narrative and style in which we have built it. As we continue Matchroom’s expansion worldwide, this new deal will enable us to further cement DAZN as THE unrivalled global home of boxing. Our aim, alongside DAZN, is to create the biggest and best live fight nights and deliver a viewing experience that is truly game-changing.”
Do you think Eddie Hearn & Matchroom Boxing have made the right move by leaving Sky Sports to sign a five-year deal with DAZN?
